After Whitney Wolfe established a dating app called female first in 2014, expanding from two to three workers felt like the company was scaling. Three years later with about 35 employees internationally, she came to the realization that her company could scale several times. Currently, making it for Bumble translates to garnering more than 11 million downloads, as well as expanding the business model from just dating to other platforms such as career connections.
According to Wolfe, it is imperative for a company to maintain its values and culture even as it expands. She shared this information with upcoming entrepreneurs at Bumble Mentoring Salon and Women@Forbes during the SXSW Interactive Festival in Austin. Other mentors present at the festival were Lynn Perkins, the founder and CEO of UrbanSitter and Alex Williamson, the director of brand at Bumble.
For Whitney Wolfe, her early team at Bumble helps to hold the company’s culture together. She reiterated that the workers who join a business at its early stages believe in the founder’s vision. As such, they stick with Bumble through its tough moments until it becomes a top brand.
Whitney Wolfe has made a name for herself in the corporate world. Currently, she is the proud CEO and founder of Bumble. Academic wise, she is an alumnus of the Southern Methodist University, where she earned her degree in international studies. Whitney Wolfe dived into the business world while still in college. Upon graduation, she moved to Asia whereby she spent about six months working in orphanages based in Cambodia and Northern Thailand.
Wolfe became part of the Cardify team for sales and marketing, a part of the IAC incubator Hatch Labs, after coming back from Asia. Later on, she and a team from Cardify created Matchbox, which is currently known as Tinder. For about two years after co-founding Tinder, Whitney Wolfe worked as the vice president of marketing. This was before she linked up with Andrey Andreev, the founder of Badoo, to form Bumble.
Find more about Whitney Wolfe: http://www.cosmopolitan.com/career/a59317/whitney-wolfe-ceo-bumble/
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