Bernardo Chua is a Filipino entrepreneur who founded the beverage and health product company Organo. Bernardo Chua’s dream was to become a medical doctor. Chua was one of 14 children and began working at the family business at a garment manufacturing plant. Eventually, he struck out on his own and was hired to manage a travel agency. Under his leadership, the travel agency expanded throughout Southeast Asia eventually having enough capital to open up in North America. He was asked to move to Canada to oversee operations. After overseeing operations in Canada for six years he decided to open his own company: Organo that would change his life. Visit SlideShare to know more.
Chua stated in an interview, that despite not becoming a doctor he always had a drive to help people and improve their lives. In 2008 he founded Organo. Organo sells teas, coffees, and other health products that each contain a key ingredient: Ganoderma. Ganoderma is a mushroom that has tremendous benefits for the immune system and thus overall health. Ganoderma, according to the Organo website, has been greatly prized for its health benefits throughout Asia since at least Ming Dynasty times.
Bernardo Chua is a leader in direct selling or multi-marketing. Direct selling is where third-party individuals, nonsalaried workers sell directly to consumers, rather than distribute products to retail stores and warehouses throughout various countries. People who wish to sell Organo sign up and build their own business, with the assistance of others. Chua prefers this business model because of the personal relationship it creates with the customers. he believes you have to love people in order to be successful. Organo operates in over 50 countries which creates a large market for those who wish to become direct sellers. The model of direct selling which Chua has been the leading proponent of, creates many possible streams of income as well, 7 in all according to the Organo website.