The Carlsbad, California-based marketing and health insurance expert, Krishen Iyer has been giving his opinion on the needs of digital marketing in the 21st-century. The founder of Managed Benefit Services has seen his work as a marketing expert become more important in recent years with a continued push for greater transparency being one of the keys to the success of brands in the future.
Transparency is important as greater numbers of consumers are seeking ways of protecting themselves from what they see as the less than impressive aspects of modern marketing campaigns.
Privacy issues remain a key part of the work says Krishen Iyer, as he believes digital marketing campaigns often fail to address privacy issues in the 21st-century. Krishen Iyer points to the plethora of studies detailing the distrust many people have for the location-based services used by marketers and mobile communications brands.
The Carlsbad-based Managed Benefit Services users the latest studies and research to keep abreast of trends in the sector which can include the fact 25 percent of those responding to a survey revealed they did not want to reveal their location. Using mobile communications has allowed the growth of location-based services but around 50 percent of those surveyed also felt uncomfortable knowing their phone was sharing their location with their service provider.
From his office in Carlsbad, Krishen Iyer believes the next trend major corporations will be forced to consider is the need to show more support to local communities. Smaller communities such as Krishen Iyer’s own local area of Carlsbad require greater levels of support as big-box stores continue to dominate smaller groups with small business owners suffering as a consequence. Krishen Iyer believes major retail corporations and those in other sectors would be well advised to consider closer working relationships with small businesses and members of local communities who have largely been ignored in the past.
Follow Iyer on https://twitter.com/KrishenIyer
The career path of Victoria Doramus started through her educational pursuit. In 2002, she had to move from her hometown to Boulder, Colorado to join University of Colorado Boulder. While at the university that’s when she gained her interest in communication and writing and decided that she would study a course that focused on her interest. Victoria took her studies seriously because she got to learn all about creation, design, editing, and production on all kinds of advertorial content that included graphics, video, text copy, and audio. In 2006, all her hard work paid off because she graduated with a Bachelor degree in journalism and mass communication.
Over the years she has been able to earn a reputation when it comes to creative media and communication sector. Within the industry, she has been tasked with various roles. The roles that Victoria Doramus has held in the past include content creation, creative campaigns, networking and market analysis. Straight after college, she got her first job at Mindshare where she was their assistant media planner. The company dealt with marketing, based in Los Angeles. The tasks that she was responsible for included selecting media vendors and negotiating so that together with her team they didn’t go beyond the budget.
Also, she offered her services to film director Peter Berg where she was his assistance from 2014 to 2016. She was responsible for managing the New York City property of Mr. Berge that included the household supplies, domestic employees and personal errands.
In 2016, she began to be actively involved with charities and volunteer causes. Until to date, she offers her support to nonprofit organizations that care about charity. The one thing that Victoria Doramus is actively involved in is Room to Read. It was founded in 2000 which is a nonprofit organization. Their motto “world change starts with educated children” is one thing that has been of guidance to the organization. The motto has been of help to them in changing the literacy rates and children educational access in the Global South. The organization offers its support to children that have disadvantaged backgrounds.