EOS lip balm is a business company. It sells products like lip balms and incubators. EOS means Evolution of smooth, https://evolutionofsmooth.ca/.
EOS entered the market and become the lip balm of choice for many people. Over a century buying a reliable lip balm was not easy. The sticks were healthy to use. EOS lip balm has in a simplified way driven growth in the oral category. It sells over 1 million units a week and future customers look promising. The market price is projected to increase steadily to $2 billion by 2020, driven by demand for natural and organic products, which is EOS’S specialty.
Sanjiv Mehra the EOS co-founder and a managing partner wanted to start up creating products and distributing them. He wanted the consumers to know a little bit more about the business.
Mehra joined Jonathan Teller and Crag Dubitsky who had spent time to startup incubators and think about how they could start up selling beauty products.
Lip balm tended to be treated as a unisex commodity like toothpaste. However, they did a consumer research and found that women overpoweringly used the product as part of their beauty routine.
MEHRA hired a sales representative to market the products.
The Eos team was lucky to meet with a female buyer at Walgreens who loved their beauty products.
The co-founders decided that their target audience was women between the ages of 25 and 35 who were stylish and alert. EOS advertised its products through magazine and television.
The brand is united with other major players on the market. It joined with keds to produce an EOS shoe that came with a matching lip balm.