The RealReal is Changing the Fashion Scene

Secondhand fashion might be changing the way that we shop for brands. A luxury consignment start-up known as the RealReal is rising to become one of the most used shopping apps on the market. The start-up is headquartered in the San Francisco Bay area. The app was founded in 2011 by Julie Wainwright and is currently free to download.

Unlike many other secondhand shops that sell potential fakes of the items that they are advertising, the RealReal sells the authentic items. Users can expect to buy designer brands at discounts as high as 90%.

The app has raised over $170 million dollars and has been well received by both sellers and clients. The app’s success has given it tremendous growth, with more people turning to it as their preferred choice of shopping, according to recent reviews.

The app offers discounts that are hard to compete with. A $2000 brand name purse can be bought at a price as low as $40. The app also features a rewards program for users who have been using the app for a certain period of time.

Unlike a thrift store where the clothing item is second-hand worn clothes of any brand, the app sells premium clothes that maintain the same level of quality as the original-worn clothes at very low prices. This is what makes it stand out.

The RealReal’s website currently has over eight million members and that number is expected to continue growing. The company is trying to market itself very strongly. Many people have described the app as more affordable than the sales offered on sites like eBay or Amazon. While the app is still in its startup phase, if the growth of the app continues, it may be on par with other major shopping sites in the future.

Choosing From Working a Regular Job to Owning a Business Such as Fabletics

People have plenty of choices on how they are going to generate income for themselves. In most cases, they are going to settle for a regular job that pays them just enough for them to pay all of their bills. However, people who want to truly succeed in their lives are going to benefit greatly from starting a business of their own. There are tons of benefits to running a business that people who run a successful business are going to avoid going back to what they were doing before.


One advantage to owning a business is that people will be able to choose the type of industry they want to be in and get started right away. This means people who are interested in the fashion industry can get started. Kate Hudson got to enjoy all of the benefits of running Fabletics from the moment she has decided that she wanted to own a business in the fashion industry. However, she did have to put in the work needed to develop the merchandise and market her brand to people. However, as soon as she has gotten started, she could not stop what she was doing because she was so passionate about it.


Another thing that Kate Hudson has done in order to make sure that her business was a success is network with others in order to find the best way to go. For instance, Kate Hudson has networked with TechStyle owners Adam Goldenberg and Don Ressler in order to learn about the best approach to business so that the brand can have the best success. Among the things she has learned about was how to help people save money. She has also decided with Don and Adam to decide on a membership level program for people to save money on the items they purchase.


One of the best things about owning a business is that people will be more likely to make money while doing something that is meaningful to them. This is a lot different from just slaving away doing a job that seems meaningless to the worker.

Weekend #workout plan inspired by @gingerressler's high-power moves ????

A video posted by @fabletics on

Fabletics Takes On Amazon

Kate Hudson’s Fabletics is a growing $250 million business in three years as to Amazon’s e-commerce market controling 20 percent. Athletics a growing ‘activewear’ movement uses a subscription mechanic to sell clothing to its customers. Price and quality of the goods of services is no longer enough to be competitive or guarantee success due to a shift in economics. High-value to the modern customer is things like last-mile service, customer experience, brand recognition, exclusive design and gasification elements.

Fabletics will be opening more physical stores to the sixteen that are open in places like Hawaii, Illinios, Florida and California. Athletics General manager, Gregg Throgmartin, looks at things such as building a modern and reimagined version of ‘high-vaule brand.’

Fablectics encourages ‘reverse showrooming’ with this technique it has become successful. Fabletics has turned browsing into a positive instead of going the pop-up store route, allowing them to build relationships. As a result, 30-50% of people walking in the store are already members and another 25% become members in the store. If a customer tries on the clothing, it goes into their online shoping cart as well.

Fabletics understands showing the right content in the physical as well as digital is imperative in order not to destroy the customer brand journey. With the online data the physical store will only stock it’s shelves with item’s that are appleaing to its customers. Growth is due to a focus on accessibility, people and culture, the balance of lifestyle, consumer education and customer experience seems to be paying off.

Fablectics has smart distribution, fast purchase options and innovative memebership programs. Fabletics gives the customer the perfect experience whether it’s online or offline. Fabletics defines themselves with exclusive products, enterprise technology, data science and scaling their companies with ROI based media and creativity.

In other words, let’s look at Fabletics quality, style and value. The workout clothing has good quality no see through issues unlike other brands also has a variety of adorable styles. The value is great with your first outfit only $25 how great is that then then next still at a great value for around $50. Fabletics has you in mind as they bring us comfort and style to working out.

Kate Hudson’s Fabletics has taking workouts to a whole different level making you actually wanting to put on them work out clothes inspiring us all to get up and get moving. Workouts will never be so fun and most importantly you feel great knowing you have a workout outfit that feels good and looks good. Now you have no excuses dressed in Fabletics people know your working out so go jog in your local park your outfit tells the world your into staying healthy.

Fabletics Leaps Over Competition Like Amazon

Fabletics has become a major force in the industry today. This has become one of the most exciting companies of this time. When it comes to comfortable athletic clothing for women. It may not seem like a big deal to men that are on the outside looking in. After all, athletic clothing for women has been sold by many different department stores for decades.


Most male shoppers may not even see the need for a company to only cater to a female crowd, but Kate Hudson has thrived as the co-founder. She knew that her involved with Fabletics would be something that could help this company move up quickly. She put a lot of time into making the clothing for women comfortable, and now she is able to totally benefit from a brand new customer base that is becoming loyal to the Fabletics brand. It doesn’t matter what other stores are selling athletic clothing for women. The women that are signing up for the VIP membership are also the ones that are taking the style quiz for the automatic shipments. They are finding themselves to be loyal customers of Fabletics. A large part of this loyalty comes from the fact that they can have items that are automatically shipped to their homes.


Amazon has not invested in this type of strategy just yet. Fabletics has been able to thrive because this is just another part of the business model that this company has shared with JustFab. It would be Adam Goldenberg and Don Ressler the early stages of their entrepreneur career in terms of athletic clothing that would change the way that people look at this type of concept.


Today there are a lot of people that are interested in getting their clothes shipped directly to their homes. They may not have a desire to shop. They may not have any interest in actually going to a store. This is the reason that Fabletics has become as popular as it is. It caters to a whole new crowd of consumers that would rather spend more time doing other things than shopping online. This has become one of the best concepts for people that have busy schedules. Once they take the style quiz they don’t have to worry about doing anything else. They can get the clothes shipped to their door. This is the convenience that Fabletics offers for loyal employees.