Secondhand fashion might be changing the way that we shop for brands. A luxury consignment start-up known as the RealReal is rising to become one of the most used shopping apps on the market. The start-up is headquartered in the San Francisco Bay area. The app was founded in 2011 by Julie Wainwright and is currently free to download.
Unlike many other secondhand shops that sell potential fakes of the items that they are advertising, the RealReal sells the authentic items. Users can expect to buy designer brands at discounts as high as 90%.
The app has raised over $170 million dollars and has been well received by both sellers and clients. The app’s success has given it tremendous growth, with more people turning to it as their preferred choice of shopping, according to recent reviews.
The app offers discounts that are hard to compete with. A $2000 brand name purse can be bought at a price as low as $40. The app also features a rewards program for users who have been using the app for a certain period of time.
Unlike a thrift store where the clothing item is second-hand worn clothes of any brand, the app sells premium clothes that maintain the same level of quality as the original-worn clothes at very low prices. This is what makes it stand out.
The RealReal’s website currently has over eight million members and that number is expected to continue growing. The company is trying to market itself very strongly. Many people have described the app as more affordable than the sales offered on sites like eBay or Amazon. While the app is still in its startup phase, if the growth of the app continues, it may be on par with other major shopping sites in the future.