In a posting on his blog, Brazilian lawyer Bruno Fagali talked about a new law that applies to photographs used in advertising. The new law in France that required advertisers to put “retouched photograph” on any picture where the model’s body has been retouched through use of an imaging program, typically Photoshop.
The new law is now part of the French Code of Public Health. The concern is that by retouching photographs advertisers present bodies that realistically cannot be achieved, even through one following a strict diet. In France there are anywhere from 30,000 to 40,000 people, mostly young people, who have anorexia. This has led to many deaths in France and throughout the world.
Other countries have also addressed these issues, such as Israel. In 2012 that country started requiring that photographs used in advertising either have the model’s body mass index on the photograph or a notice that the picture has been Photoshopped. Bruno Fagali says that his country also addressed this issue in 2010 when it also started requiring a notice be placed on any retouched image. However, he says that law isn’t always followed.
Bruno Fagali also wrote about how it’s been the law since 2016 in France that models must have a medical certificate which shows their state of health before they can work. If they don’t comply with the law they can face a fine of 75,000 Euros as well as a six-month prison sentence.
Bruno Fagali owns and operates his own law firm, Fagali Advocacia. His legal specialties are electoral law, compliance, anti-corruption, public law, parliamentary, and advertising law. He guarantees that he and his partners are committed to excellence and defending their client’s interests to the best of their ability.
Beyond operating his own law firm Bruno Fagali is also the corporate integrity manager for NOVA / SB, an advertising agency. He works to make sure that employees at this company are knowledgeable about their legal obligations in the advertising they produce. He also makes sure they are in compliance with Brazilian anti-corruption laws as this advertising agency has extensive government contracts. Watch:https://www.youtube.com/channel/UC3w7iKhGGiAQPnyiMzQBvfg