Bradesco is one of the largest banks in Brazil. They were once known as the leading bank in Brazil, but as time went by, the spot enjoyed by Bradesco for so many years was taken by their competitors. Because of the merging of two other banks, Unibanco and Banco Itau, Bradesco have fallen into the third place. Bradesco was struggling to return to the top spot, until Luiz Carlos Trabuco Cappi came into the scene. Luiz Carlos Trabuco Cappi is the chief executive officer of Bradesco, and he is doing everything that he can to ensure that the banking giant would retake its place as the number one bank in Brazil.
Born in the city of Marilia, which is the same city where Bradesco was founded, Luiz Carlos Trabuco Cappi dreamed of becoming a successful businessman and entrepreneur. He knew that his success can be found in the financial industry, because of how the young lad was influenced by the success of Bradesco operating in their city. He entered the University of Sao Paolo and studied hard, and he ended up being one of the achievers. He graduated from the university with optimism, knowing that he is ready to take on life’s challenges. His first challenge was to find his first job, and lucky enough for him, one of the local branches of Bradesco is looking for an employee. He immediately went to the bank to apply, and he was hired because of his skills, knowledge and interest in working with the company. Luiz Carlos Trabuco Cappi worked hard, until he was promoted to higher positions. He held the position of chief executive officer after years of working with Bradesco. As the company’s CEO, he imposed rules and regulations which would benefit all of the employees inside the company. He was well loved by his colleagues, because of his genuine care and empathy for each employee at Bradesco.
According to Bradesco’s other executives, Luiz Carlos Trabuco Cappi is a very kind hearted person, but he is very strict when it comes to the job and the performance of an individual. One executive revealed that whenever they are having a meeting with Luiz Carlos Trabuco Cappi, he would ask them about their departments, and he would try to determine what can be done to improve their performance. They also revealed that he is ready to go to their respective department just to observe and see what solutions can be applied to address each department’s concerns.http://www.infomoney.com.br/mercados/noticia/6024599/frases-luiz-carlos-trabuco-sobre-economia-brasileira-davos
Luiz Carlos Trabuco Cappi also has a competitive spirit. After witnessing how Bradesco fell to the third place of the leading banks in Brazil, he immediately formulated a plan that would ensure that Bradesco will be able to catch up with Unibanco and Banco Itau. His method was not revealed, but the numbers have shown that Bradesco is getting an improvement compared to its last records. Luiz Carlos Trabuco Cappi is targeting to make Bradesco the leading bank in Brazil in a few years. Despite being in the third place, Bradesco is still considered as a major Brazilian bank as millions of locals have their accounts at Bradesco. One of the boldest moves made by Luiz Carlos Trabuco Cappi recently was the acquisition of the Brazilian HSBC. The deal cost millions – even billions of dollars, but right after the deal was signed, changes with Bradesco has been noticeable. The bank’s value managed to climb up, as well as their stock market prices. Luiz Carlos Trabuco Cappi is optimistic that through the acquisition of HSBC Brazil, Bradesco will be able to cope with its competitors, and one day, retrieve the spot that was reserved for Bradesco.