Ford Motor Company is on a mission like no other time in its history to improve the customer experience from the dealerships on up. The driving force behind this mission is a current Ford executive, a forward thinker, a woman, and a member of the Ford family.
Elena A. Ford served the company as a Vice President until October of 2018, at which time she was promoted to a new role. Elena’s new position became official on November 1, and she is now the Chief Customer Experience Officer at Ford. Her accomplishments as VP have already helped to innovatively mark Ford’s place as a leading brand going into the future. In her new role, Elena works with the Ford dealers around the world to establish a new level of customer service and the entire buying experience. This is a newly created position in the organization. Elena Ford now reports directly to Joe Hinrichs, a top level Ford executive who currently serves as the President of Global Operations.
As the great-great-granddaughter of Ford Motor Company founder Henry Ford, Elena Ford has her own vision for the company as did her gifted ancestor before her. She strives to fulfill her vision for “No-Stress Driving and Car Ownership” for their valued customers. Elena”s grandfather is Henry Ford II, Ford’s current President. Her parents are Charlotte Ford and Stavros Niarchos. Elena is a graduate of New York University. She was born in May of 1966 in New York City.
Ford Motor Company is an American company, and it trades on the New York Stock Exchange. It was in 1903 that entrepreneur Henry Ford launched his company. Ford Motor now employees over 200,000 people worldwide. The company manufactures cars, SUVs, and a fleet of trucks and commercial vehicles under the brand names of Ford and previously Mercury, Jaguar, and Land Rover. The company is ranked as the second largest American auto maker, and globally it is the fifth largest. Ford’s headquarters are in Dearborn, Michigan.
Elena Ford undertakes her new position with the passion to reach new levels of customer satisfaction for the company. She was largely instrumental in the launch of the FordPass app. She understands the challenges and the opportunities that belie the automotive industry, Elena has proven herself to be a highly competent executive leader, and the company and its employees expect good things for Ford Motor Company in the future.