The Rise of Online Marketing with Richard Liu

Richard Liu Qiangdong, the CEO of J.D.com, was born in the early 1970s in China. He attained a degree in sociology from the Renmin University of China, followed by EMBA from the China Europe International Business School. During his free time in school, Richard Liu utilized it to advance his computer skills through freelance coding work. His computer skills contributed much to his employment in a health product company known as Japan life where he served as the director for both the computers and the business in general. Before founding JD.com Richard Liu had started his own business that dealt with magneto-optical products in Beijing. The magneto-optical business had expanded into 12 more stores but when there was an outbreak of SARS many staff members and customers remained in their homes hence the market was prone to collapse. Having risk management skills, Richard Liu decided to venture into the E-commerce business where he could be able to serve the customers even in their homes.

Richard Liu being a renowned entrepreneur with a vision of excelling in the business field founded JD.com, an online marketing business serving over millions of people across the world. JD.com deals with a variety of consumer goods and electronics. The success of the company is based from the fact that it has partnered with other prominent companies such as Walmart who currently have increased their stake in the company to 12%. In 2014, WeChart a social network company acquired 15% of shares in JD.Com. WeChart boosts the number of JD.com active users to almost a billion, and this enabled JD.com to go public in the United States biggest NASDAQ floats. Despite the stiff competition from various companies such as Alibaba JD.com has maintained a steep growth over the years.

Richard Liu having outshined skills in various fields including in timekeeping, risk management skills, hardworking, innovative and inventive, good listener makes him a qualified entrepreneur. JD.com, therefore, is not just a sales platform but it’s a brand-building platform that spends much time and resources strengthening their brand to meet the needs of all customers.

LinkedIn: https://cn.linkedin.com/in/richard-liu-45113b47

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