Managed Benefits Services, formerly known as Quick Link Marketing, is a company specializing in leads and consulting, as well as marketing of health insurance and dental insurance. The company was founded by Krishen Iyer, a former student at San Diego State University, has deep experience in online marketing and client relations, as well as vast knowledge of digital marketing and entrepreneurship. During his stint at San Diego State University, Iyer earned a bachelor’s degree for public administration and urban development, which shaped his academic track record prior to him joining the market.
According to him, the core mission of his company is to create a link between firms that need marketing solutions to companies that are capable to provide them. He notes that the idea for the company came out as a result of the simple recognition of the lack of availability of such a service in the marketplace.
He considers himself to be very inquisitive, which helps him understand the perceptions of the people around him, pointing out that communication is a key aspect that is needed in order to bring an idea to life. Multiple opinions are necessary in order to shape up an idea, which is why communication efforts are imperative. Krishen Iyer considers communication to be a skill as well as a talent, and it is something that entrepreneurs need to constantly sharpen over time.
Another observation made by the longtime California resident is of the trend of the marketing analytics being more readily available, which helps them with their abilities to achieve the best results for their clients. A strategy that helped him grow his business being collecting data using advanced techniques, allowing them to develop specific strategies. This level of analysis of growth strategies reduced the level of risk and simultaneously enhanced the efficiency of their strategies.