Fabletics has become a major force in the industry today. This has become one of the most exciting companies of this time. When it comes to comfortable athletic clothing for women. It may not seem like a big deal to men that are on the outside looking in. After all, athletic clothing for women has been sold by many different department stores for decades.
Most male shoppers may not even see the need for a company to only cater to a female crowd, but Kate Hudson has thrived as the co-founder. She knew that her involved with Fabletics would be something that could help this company move up quickly. She put a lot of time into making the clothing for women comfortable, and now she is able to totally benefit from a brand new customer base that is becoming loyal to the Fabletics brand. It doesn’t matter what other stores are selling athletic clothing for women. The women that are signing up for the VIP membership are also the ones that are taking the style quiz for the automatic shipments. They are finding themselves to be loyal customers of Fabletics. A large part of this loyalty comes from the fact that they can have items that are automatically shipped to their homes.
Amazon has not invested in this type of strategy just yet. Fabletics has been able to thrive because this is just another part of the business model that this company has shared with JustFab. It would be Adam Goldenberg and Don Ressler the early stages of their entrepreneur career in terms of athletic clothing that would change the way that people look at this type of concept.
Today there are a lot of people that are interested in getting their clothes shipped directly to their homes. They may not have a desire to shop. They may not have any interest in actually going to a store. This is the reason that Fabletics has become as popular as it is. It caters to a whole new crowd of consumers that would rather spend more time doing other things than shopping online. This has become one of the best concepts for people that have busy schedules. Once they take the style quiz they don’t have to worry about doing anything else. They can get the clothes shipped to their door. This is the convenience that Fabletics offers for loyal employees.